Pharos for Search & Discovery Teams

    Extend your search presence into AI answers

    Search is splitting in two: traditional results and AI-generated answers. Pharos gives your team the AEO analytics to win in both.

    See pricing

    Your rank in AI answers

    Where you land in every buyer-intent answer, and why.

    More · 2 details
    • Rank per answerWhere your brand lands for every buyer-intent query.
    • The sources behind itWhich sources the AI cited to put you there.
    Perplexity iconPerplexity · Answer
    Sample

    Query

    "best CRM for mid-market B2B teams"

    Answer

    For mid-market B2B teams, three CRMs consistently come up as strong options: HubSpot offers the most all-in-one marketing stack, Attio is the fastest-growing pick for data-led teams, and Salesforce remains the enterprise default. Attio in particular gets cited for its customizable data model and modern, fast UI.

    Your brandAttio
    Rank#2↑ from #4

    Citations pulled

    g2.com/compare/crmsattio.com/blog/data-modelhubspot.com/products/crm

    SEO is evolving. Are you?

    Page 1 on Google doesn't guarantee a place in AI answers. Here's what's different.

    Traditional SEO
    AI Search Optimization
    Ranking Unit
    Web pages on SERPs
    Brand mentions in AI responses
    Ranking Signal
    Backlinks, keywords, page speed
    Citation authority, content structure, freshness
    Measurement
    Position 1-10 on Google
    Mentioned / not mentioned by AI
    Content Format
    Long-form SEO articles
    Structured, citable, fact-rich content
    Update Cycle
    Core algorithm updates, several times a year
    Model updates + live retrieval (continuous)
    Tooling
    Ahrefs, Semrush, GSC
    Pharos

    What your team gets

    AEO analytics with the rigor you already apply to Google.

    Tracked on a schedule

    Five AI engines, tracked the way you track Google.

    Visibility Trend

    Last 12 weeks

    78%

    +178%

    More · 2 details
    • Five enginesChatGPT, Gemini, Perplexity, Claude and Google AI Mode.
    • Scheduled runsOne to four runs a week on brand plans; daily on Agency Enterprise.

    Head to head

    Your position against every competitor.

    Head-to-Head Comparison

    AI search score by platform · sample data

    Your Brand
    HubSpot
    Salesforce
    ChatGPT iconChatGPT#3 of 3
    52
    88
    64
    Claude iconClaude#2 of 3
    68
    74
    51
    Perplexity iconPerplexity#3 of 3
    41
    82
    71
    Gemini iconGemini#2 of 3
    57
    69
    43
    Google AI Mode iconGoogle AI Mode#3 of 3
    33
    76
    58

    Avg Score

    50

    Your Brand

    Avg Score

    78

    HubSpot

    Avg Score

    57

    Salesforce

    More · 1 detail
    • Competitive benchmarksSEO-style rigor, applied to AEO.

    Platform by platform

    Which engines mention you, and which ignore you.

    AI Platform CoveragePreview
    5 engines monitored
    PlatformMentionsSentimentΔ
    ChatGPT iconChatGPT
    2,847
    Positive
    ↑
    Claude iconClaude
    1,923
    Positive
    ↑
    Perplexity iconPerplexity
    1,412
    Neutral
    ↑
    Gemini iconGemini
    987
    Positive
    -
    Google AI Mode iconGoogle AI Mode
    643
    Neutral
    ↓
    Positive (3)
    Neutral (2)
    Sample data
    More · 2 details
    • Mentioned or ignoredSee which platforms name you and which skip you.
    • Gaining or losingWhere you gain or lose ground, engine by engine.

    Visibility factors

    Likely factors linked to your visibility, and what to fix.

    Brand Visibility Index

    How often AI recommends each brand

    BrandOrganicIntentStatus
    HubSpot iconHubSpot
    8%
    23%
    Leader
    Salesforce iconSalesforce
    6%
    19%
    Leader
    YYour Brand
    5%
    14%
    Growing
    Attio iconAttio
    3%
    8%
    Niche
    Pipedrive iconPipedrive
    2%
    5%
    Niche
    More · 2 details
    • The factorsCitation authority, content structure and freshness.
    • A fix listWhat to change first to close the gap.

    Be the answer across every AI engine.

    ChatGPT iconChatGPT
    Claude iconClaude
    Perplexity iconPerplexity
    Gemini iconGemini
    Google AI Mode iconGoogle AI Mode

    When someone asks AI for a recommendation, your brand should be the first name it says.

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