Your buyers are asking five engines

    When buyers ask AI, be the answer.

    Many buyers now ask AI before Google. Pharos measures where you stand in five engines, then closes the gaps.

    No card required5-min report

    Question

    “top rated 2-piece polycarbonate suitcase sets for couples”

    Named in 1 of 5 engines

    Who AI recommends

    Samsonite1/5
    Travelpro1/5
    Away (you)0/5
    Monos0/5

    When selecting a 2-piece polycarbonate suitcase set for couples, it's essential to consider durability, size compatibility, and features that enhance travel convenience. Here are some top-rated options: …

    Samsonite Omni PC 2-Piece Set … This set features a micro-diamond polycarbonate texture, offering enhanced scratch resistance. …

    Travelpro Platinum Elite Compact Carry-On / Large Check-In Hardside Set …

    • 1 tiendamia.com
    • 2 siemens-mobile.com
    • 3 travellty.com
    • +6

    What Pharos reads

    Named
    Missing
    Rank in this answer
    —
    Sentiment
    —
    Your site cited
    No · 9 sources

    Next action

    Not named: Samsonite comes first and Travelpro is listed, from 9 sources, none of them awaytravel.com.

    Questions we track

    • ChatGPT“best carry-on luggage alternatives to Rimowa”Mentioned
    • Claude“best compression packing cubes for minimalist travelers”Missing
    • Gemini“lightweight polycarbonate checked suitcases for long trips”Mentioned
    • Perplexity“best travel backpack with laptop sleeve that fits under airline seat”Missing
    • Google AI Mode“most durable hard shell luggage brands that don't crack”Mentioned
    • Gemini“Samsonite vs Travelpro vs Tumi checked bag comparison”Missing
    • ChatGPT“best personal item travel bags for budget airlines”Mentioned
    • Google AI Mode“top rated travel weekender duffel bag with shoe compartment”Missing
    • Claude“what are the essential travel packing organizers every traveler needs?”Mentioned
    • ChatGPT“best hard shell luggage sets with carry-on and checked suitcase”Missing
    • Perplexity“what to look for in a commuter backpack for travel and business”Mentioned

    The Pharos thesis

    One answer. You’re in it, or you’re invisible.

    Discovery moved from ten blue links to one AI answer.

    Before — Google

    "best CRM for B2B teams"

    10 blue links — user picks one

    Now — AI

    "best CRM for B2B teams"

    For B2B teams, three CRMs lead: HubSpot, Salesforce, and Attio.

    Cited: hubspot.com · salesforce.com · attio.com

    Two numbers, each from its publisher.

    900M

    Weekly ChatGPT users worldwide, the largest answer engine.

    OpenAI · Feb 2026

    −25%

    Forecast fall in traditional search engine volume by 2026.

    Gartner forecast · Feb 2024

    AI agents

    AI agents read your site before your buyers do

    They skip images, video and anything drawn by JavaScript. Pharos serves them the facts, so the answer includes you.

    Monitor. Optimize. Automate.

    See what AI says. Fix the gaps. Let Pharos do the repeat work.

    Monitor what AI says.

    See how every AI engine talks about you: mentions, rank, citations and gaps, on your schedule.

    • Mention rate and share of voice
    • Semantic rank against your rivals
    • Sentiment and citations
    • Prompt analytics by topic
    Read more on Monitor

    5 enginestracked simultaneously

    Rankings

    Every tracked brand on the four core metrics · Last 90 days

    BrandMention rateShare of voiceSentimentAvg position
    1AwayYou36%18.9%75#2.8
    2Travelpro31%15.9%63#2.7
    3Samsonite29%15.1%56#2.3
    4Monos25%13%71#2.6

    This question, engine by engine

    Reading

    “top rated 2-piece polycarbonate suitcase sets for couples”

    • ChatGPTMissing
    • GeminiNamed · #2
    • PerplexityMissing
    • ClaudeMissing
    • Google AI ModeMissing

    Optimize what AI sees.

    You fix the gaps. Audits show what to change; pitches to the sites AI cites come drafted.

    • Prioritised recommendations, each with its evidence
    • Page audits
    • Schema and llms.txt
    • Source outreach: pitch the editor

    Run it on your own domain in five minutes

    Read more on Optimize

    Evidence-ledevery rec traces to a real answer

    RecommendationUnanswered question

    Answer “best travel backpack with laptop sleeve that fits under airline seat”

    Evidence

    Away appears in 0 of 5 AI answers for this question in the last 30 days; no tracked competitor was named either. Publish one page on awaytravel.com that answers it in its first paragraph.

    Pitch the editor · Sites AI cites where you are absent

    cntraveler.com

    Cited 37 times in AI answers · Away is absent here

    Most-cited page · 12 citations

    The Best Hard-Shell Luggage, Tested and Reviewed by ...

    Suggested pitch

    Pitch Condé Nast Traveler's commerce team with an exclusive first look at Away's newest seasonal color drop or limited-edition collaboration.

    Draft email · Contributing Away's perspective to cntraveler.com

    Automate the playbook in between.

    Pharos does the repeat work, from the first draft in your voice to the weekly report.

    • Drafts in your brand voice
    • Publishing to your CMS, after you approve
    • Alerts when a metric moves past its threshold
    • Scheduled runs and a weekly report

    Every step waits for your approval. Nothing publishes on its own.

    Read more on Automate

    1 clickfrom approval to live

    Content workflow

    1. Read the answersWorking

      5 engines, every tracked question

    2. Drafted in your brand voice

      2,001 words · 6 sections

    3. Ready for your approval

      Nothing publishes on its own

    4. Publish to your CMSWaits for you

      After you approve

    Output

    Ready to approve

    DTC Hard Shell Luggage Comparison: Away vs. Béis and Calpak

    A durable 100% polycarbonate shell, whisper-quiet 360-degree spinner wheels, and an interior compression system transform modern travel by keeping your belongings protected and organized.

    2,001 words · 6 sections · Comparison table · FAQ with 4 questions

    Runs without you

    • Scheduled runs

      1 to 4 a week by plan, or daily

    • Alerts

      When a metric moves past its threshold

    • Weekly report

      In your inbox

    Also in Pharos

    An analyst, a briefing, and the reason you lost.

    Ask Pharos

    Ask in English or Arabic. It answers from your data, each number linked.

    You: How do we compare with our competitors right now?

    Ask Pharos

    Away is 1st of 10 tracked brands on visibility score: 16.12, ahead of Samsonite (13.49) and Travelpro (12.49). Over the last 30 days AI named Away in 36% of answers to questions that don’t name it (64 of 180).

    Built from Away’s stored numbers, not a recorded chat.

    Pharos Pulse

    A briefing after every run: what changed, why, what next, from checked facts.

    Pharos Pulse · Latest briefing

    Away maintains leading AI visibility despite a widening gap between mentions and citations

    Although Away holds top overall visibility among competitors, a low citation share indicates that AI engines retrieve brand mentions without directly citing awaytravel.com.

    Visibility score
    16.12
    −0.24 since the previous run
    Mention rate
    36%
    64 of 180 answers
    Citation rate
    7%
    Last 30 days

    Why they picked someone else

    When AI picks a rival, Pharos reads why: price, reviews, expertise or location.

    35% of the time, AI picks on price and value

    • Price and value35%
    • Reviews and reputation32%
    • Specialist expertise20%

    645 answers that name a business · about ±3.8 points

    ChatGPT“best direct to consumer luggage bundle deals”

    Away absentPicked Calpakon price and value

    How a run works

    Run it on your own domain.

    Five minutes, no card: Pharos asks the engines your buyers’ questions, reads every answer, and shows where you stand and what to fix.

    Free report · No card required

    “top rated 2-piece polycarbonate suitcase sets for couples”

    Asked in

    The category map

    Every brand in your category sits somewhere on this chart.

    We plot every brand by how often AI names it and how warmly it describes it.

    ← Rarely namedVisibility · Sentiment ↑Named constantly →
    Recommended
    Named often, described well.
    Liked, rarely named
    A coverage problem, not reputation.
    Named, but badly
    Visible, framed wrong: fastest to fix.
    Invisible
    Neither named nor described.

    Illustrative. Your free report plots you against the rivals you name.

    Who owns AI visibility on your team?

    Pick your role. The playbook stays the same.

    Search & Discovery teams

    Cover the queries your buyers now ask AI. Track citation share alongside SERP rank, and act on the same dashboard.

    Rank · BrandΔ · Score
    1YYour Brand
    ↑ 5%92%
    2HubSpot iconHubSpot
    ↑ 1%89.8%
    3Salesforce iconSalesforce
    ↓ 1%85.2%
    4Attio iconAttio
    ↓ 5%78%
    5Pipedrive iconPipedrive
    ↓ 2%76.9%
    Read more
    FAQ

    Frequently asked questions.

    Facts about the product, not forecasts. We’ll publish outcome numbers when we have enough of them to mean something.

    Examples on this page are real Pharos data for Away, which is not a Pharos customer.

    30 minutes. Your domain. The whole picture.

    Live with our team — real data on your brand, specific next steps you can act on the same day.

    Get free report